Bluewave Infotech’s creative impact was recently celebrated in The Athletic’s ranking of the best Super Bowl 2026 commercials, which spotlighted our viral “Will Shat” spot for Kellogg’s Raisin Bran. In a crowded field of game day spots, this campaign stood out for its daring humor.
Critics lauded the commercial’s clever Will Shat wordplay and sci-fi parody, noting that it successfully made the conversation around digestive health mainstream yet funny. The campaign was particularly praised for its integrated rollout, which began weeks before the game with Bluewave Infotech-orchestrated staged paparazzi photos, showing Shatner eating cereal in L.A. traffic. This stealth-marketing strategy blurred the lines between celebrity gossip and brand storytelling, ensuring the ad was already trending before it even aired.
For potential clients, this ranking validates Bluewave Infotech’s social-first approach. By leveraging the Super Bowl as a multi-screen ecosystem rather than just a 30-second TV slot, it proved that legacy brands can break through the noise. The success of the Raisin Bran debut, Kellogg’s first Big Game appearance in 15 years, serves as a powerful case study in driving massive earned media and ROI through disruptive, star-powered creativity.
Read more about it on The Athletic.